SaaS Dodo
YouTube SEO is a way to optimize your video content so that it ranks higher in YouTube search results. The benefits of YouTube SEO are many: more views, more subscribers and subscribers who stay longer on your channel, better engagement with viewers (comments and likes), increased brand awareness and more!
Youtube SEO
In this article, we’ll take an in-depth look at how YouTube SEO works and how you can use it to boost the visibility of any video on your channel
Research
Now that you have a video and a plan for how to promote it, let’s talk about how to rank YouTube videos higher.
First things first: research your target audience. This is crucial because if you don’t know who your audience is and what they want from their entertainment, then there’s no point in making any video at all!
Second: analyze your competitors’ videos by watching them and noting down their strengths and weaknesses so that you can avoid making the same mistakes as them later on when creating yours.
Thirdly: understand YouTube’s search algorithm so that when people search for something specific like “how do I rank YouTube videos higher?”, they’ll find yours instead of someone else’s (which may not be as good).
Video Optimization
Optimizing the title and description of a video is essential to ranking higher in Google. The title should be short, precise and compelling. It should also include keywords that are relevant to your video content so that users can find it when searching for those terms.
The description should contain more information about what viewers will learn from watching your video. It should also include relevant links back to other pages on your website or blog where they can learn more about the topic at hand (this will help with SEO).
Let’s say you have a video about how to make cake of just titling it “How to Make a,” try using a title like “The Ultimate Guide to Making a Perfect Cake” or “How to Make a Cake That Will Impress Your Friends.” These titles are more engaging and will entice viewers to click on your video.
In the description, include additional details about the recipe, such as the type of cake and any special ingredients or techniques used.
Content Optimization
In order to rank your videos higher, you’ll need to create high-quality content. This means making videos that are informative and entertaining for the viewer. If you can do this, then it’s likely that people will want to share your video with others on social media networks like Facebook and Twitter.
If you’re creating a video about a specific topic, make sure to do your research and provide accurate and helpful information. For example, if you’re creating a video about how to train a dog, make sure to include tips and tricks that are backed by science and have been proven to be effective. You can also include personal anecdotes or stories to make the video more relatable and engaging for viewers.
Promotion
Promoting your video is the most important part of any YouTube strategy. You can have the best content in the world, but if no one sees it, you’ll never rank high on YouTube or generate views.
To promote your videos:
- Share them on social media channels like Facebook and Twitter.
- Reach out to influencers who might be interested in covering content (for example: if you’re an entrepreneur who makes fitness videos, reach out to fitness influencers).
- Create a channel trailer that shows off all of your best work and encourages viewers to subscribe so they can see more great content!
One effective way to promote your video is to collaborate with other YouTubers or influencers in your industry.
For example, if you’re a beauty blogger, you could collaborate with a makeup artist or skincare expert to create a video together. This will help you reach a new audience and gain more exposure for your channel.
You can also promote your video on social media by sharing it with your followers and using relevant hashtags to attract more views.
Analytics and Tracking
- Track views, likes and comments.
- Analyze watch time and engagement.
- Monitor your rankings
When tracking metrics like views, likes, and comments, pay attention to patterns and trends over time.
For example, if you notice that your videos tend to get more views on certain days of the week or at certain times of day, you can adjust your posting schedule accordingly.
You can also use analytics tools to see which keywords and topics are performing well and optimize your content accordingly.
YouTube Ads
You can use YouTube Ads to promote your videos, and it’s a great way to reach new viewers. You’ll need to set up a campaign with Google AdWords or another third party ad platform that supports YouTube ads. You can also check out our article on how to create an effective YouTube Ads campaign here.
Once you’ve created your campaign, it’s time for monitoring! Check out our guide on how to monitor your YouTube Ads campaigns here
Conclusion
You can rank your videos higher by using the right keywords, optimizing your video titles and descriptions, and creating great content.
If you want to learn more about YouTube SEO or want to learn how we can help with your next video campaign, please contact us at dodo [at] saasbaba.com.
