SaaS Dodo
Launching your product on Product Hunt can be a daunting task, but if done correctly it can prove to be an effective way to get your product in front of a larger audience. This article will cover six different strategies to help you ensure your Product Hunt launch is a success!
1. Build an Upvoter Database Ahead of Time.
Having a database of upvoters ready to go can be the difference between success and failure on Product Hunt. Building a network of people who are likely to upvote your product is essential, as it will give you a greater chance of gaining traction and climbing up the rankings. Reach out to influencers in your space, previous customers and investors, and ask them if they would like to be added to your list. This can work wonders when it comes time to launch!
2. Craft a Captivating Description and Image.
Before submitting your product to Product Hunt, you need to make sure you have a captivating description and image. Most users will only scroll for a few seconds before deciding if something looks interesting or not – so you will need to keep your description concise and compelling. Additionally, include an eye-catching image that entices people to click through – this could be a device mockup, GIFs, images of features being used, or even schematics. Finally, give the upvote button on your page prominent placement!
3. Leverage Influencers and Connections from Your Community.
After preparing your product page, start building relationships with influencers and members of your community. Influencers in the Product Hunt community can be especially helpful in getting you early traction for your launch – instead of relying heavily on SEO or other sources of traffic. Reach out to people that are likely to be interested in your product and engage with them on social media, in user forums and chatrooms, or even via email. This allows you to get potential users excited about – and familiar with – your products and mission before launch day arrives.
4. Finding a hunter willing to post your product
Product Hunt launch strategies involve reaching out to well-known hunters on the platform for help in promoting your product. These influencers are respected evaluators of new products and can help give your product a boost in attention by featuring it on their own accounts. Reaching out to these hunters is possible by searching for them online through their own websites and blogs and seeing if they would be willing to feature your product. Keep in mind that most hunters only want to promote products that they believe offer value, so be sure to demonstrate the advantages of your product when pitching it to a hunter.
5. Make the Most of Your Launch and Follow-Up Activities.
Once your product is live, you need to make sure that every launch and follow-up activities are as effective as possible. Leverage all the resources available – like sending tailored emails to key users, holding AMA sessions on social media, and implementing other promotional strategies. These will help maximize your product launch’s exposure and give you a better chance of achieving the desired results. Additionally, don’t forget to stay active in the Product Hunt community by joining conversations and answering questions.
6. Monitor Your Progress and Keep Growing!
After your product launch is complete, the optimization doesn’t necessarily stop there. You must stay vigilant and monitor your success. Respond to reviews, both positive and negative, provide feedback, and keep working hard to grow your product even further. A successful launch is just the beginning of a journey – make sure to stay active in the community and continue delighting your customers! Doing this will not only help you sustain an initial momentum but also open up more opportunities for growth in the long run.
Launching a product on Product Hunt can be a great way to gain visibility and generate buzz for a SaaS startup. By following these steps, SaaS startups can effectively launch their product on Product Hunt and gain visibility among potential customers. Additionally, it’s also important to take into consideration some of the rules and regulations of Product Hunt, as well as the best time to launch a product to maximize the chances of success.
